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GEICO Becomes Premier Sponsor

USA Water Ski, the national governing body of organized water skiing and wakeboarding in the United States, and GEICO (Government Employees Insurance Company), a member of the Berkshire Hathaway family of companies and the third-largest private passenger auto insurance company in the United States, have teamed up for a partnership that names GEICO as a Premier Sponsor of USA Water Ski.

GEICO also will be the Official Auto Insurance of USA Water Ski and USA Water Skiís National Championships Series of Events, and an Official Sponsor of the U.S. Water Ski Teams. The sponsorship package includes a range of marketing efforts, from advertising and e-mail to on-site event opportunities at USA Water Skiís premier events. Qualified USA Water Ski members will receive specially discounted auto insurance rates. Get your discounted rate by obtaining a free quote today by visiting http://www.geico.com/disc/usawaterski.

"With USA Water Ski being the national governing body for all towed water sports in the United States and with GEICO being a premier provider for auto and home insurance products in the United States, this is a terrific partnership for providing special opportunities for our USA Water Ski members," said Bob Crowley, executive director of USA Water Ski.

USA Water Ski has the dual mission of promoting the growth and development of recreational water skiing, and organizing and governing the sport of competitive water skiing. The largest and most active water ski federation in the world, USA Water Ski serves more than 20,000 members across the country. Nearly 80 percent of the organizationís members are involved in tournament competition each year; the remainder being recreational water skiers.

Approximately 630 local water ski clubs throughout the United States are affiliated with USA Water Ski. Having GEICO as the Official Auto Insurance of USA Water Ski is just one of many valuable USA Water Ski membership benefits, including participation in sanctioned events, club and event insurance, instructional resources, savings on equipment, a subscription to The Water Skier magazine, and much, much more.

"GEICO is thrilled to work with USA Water Ski to serve as a sponsor and provide a special discount on auto insurance for their members," said Deedre Daniel, director of GEICO's sponsored marketing. "USA Water Ski does a tremendous job of promoting the growth and development of recreational and competitive water skiing to its vast network of members and partners, so this was an easy, natural fit."†
















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