Director of Marketing & Partnerships
Direct: (863) 874-5683
Krista Rogers joined USA Water Ski in September 2013 as the Director of Marketing & Partnerships. She leads the majority of the sales efforts relative to sponsorships, licensing and royalty partnerships, advertising for The Water Skier and corporate alliances. Additionally, she develops and implements marketing initiatives for the organization and its nine disciplines. She serves as the Headquarters liaison for AWSA, NCWSA, WSDA and ABC and as primary Headquarters liaison for 3-Event technical matters.
Prior to joining to USA Water Ski, Krista owned and operated 24K PR, an agency focused on communications, media relations, advertising, marketing and event planning for a range of industries. Before founding 24K PR Krista was an account executive with Gable PR, one of San Diego's top, full-service public relations agencies.
Krista graduated from Arizona State University’s Walter Cronkite School with a Bachelor of Arts degree in Journalism and Mass Communication with an emphasis in Public Relations and a minor in Business Marketing. Krista was on the ASU water ski team and has stayed involved in the collegiate scene as a driver, judge and scorer. Krista began competing in AWSA tournaments at the age of 7, has five national championships to her name and continues to enjoy the competitive 3-event lifestyle. As a California native, Krista has lived up and down the west coast. She will always call Canyon Lake, Calif., home although she currently resides in Lakeland, Fla. When she is not working, writing, designing, or tweeting she water skis, rides her bike, runs and plays tennis.